November 2019 Newsletter
  Table of Contents  
From the President
  PRSA Orlando Job Board  
PR Manager
Findsome & Winmore
Account Supervisor
Findsome & Winmore
Senior Account Executive
Poston Communications
Creative Design Specialist
Seminole County Public Schools
  Resource Links  
 Refer a friend to PRSA
Facebook Twitter Website LinkedIn
New Members  
Kelly Cole

Trei Johnson

Jane Watrel


President's Letter


25ee76b8-5db6-4ad8-a9b1-2852f83ee6a7.jpgMy letter this month may be brief, but please know it is full of gratitude. On behalf of the PRSA Orlando Regional Chapter board, I would like to share our thanks for allowing us to represent and serve you this year. Of course, the year isn’t over yet, but as I review the proposed board slate for 2020 and hear some of the ideas already in the works, I can’t help but be excited and look forward to another great year. I hope you all feel the same, and I hope to see many of you at our annual meeting and program this Friday, November 15, during which, our membership will be asked to vote on the proposed chapter leadership for next year (for an update on the slate, please see below).

Our meeting this Friday may be the last chapter program of 2019, but it will not be the last gathering. Stay tuned for updates as we plan our holiday mixer and annual PRSA Gives Back volunteer activity. Let’s close out the year with celebration and good will!

With thanks,

Heather Keroes, APR
2019 President, PRSA Orlando Regional Chapter


2020 PRSA Orlando Board Nominees


As a reminder, following are the nominees for the PRSA Orlando Regional Chapter’s 2020 board of directors, which have been reviewed and approved by a nominating committee consisting of past chapter officers. The board slate will be presented for a vote during the annual meeting, Friday, Nov. 15. If approved by a majority of members in attendance, the new board will serve January 1, 2020 through December 31, 2020. The slate has been updated to include a nominee for Assistant Treasurer. 
Proposed 2020 Board Slate:

Rich Donley, APR -- President

Stefanie Macfarlane, APR -- President-Elect

Heather Keroes, APR -- Immediate Past President

Alyssa Badalamenti -- VP, Finance

Kelly Cole -- Assistant Treasurer

Laura Lord-Blackwell, APR -- Co-VP, Accreditation

Mimi Flatley, APR -- Co-VP, Accreditation

Wendy Roundtree, APR -- Co-VP, Membership Retention

Kelly Ferris Duckworth -- Co-VP, Membership Recruitment

Heather Wilson -- Co-VP, Programs

Kimberly Devitt -- Co-VP, Programs

Betsy Culpepper -- VP, Administration

Michele Plant Kroupa -- VP, Communications

Jacqueline Logan -- Social Media Chair

La Toya Hodge -- Website/Job Bank Chair

Jazmyn Reed -- Newsletter Chair

Carter Flynn -- PR/Media Relations Chair

Veronica Figueroa -- Diversity & Inclusion Chair

Ellie Hodgkins -- Sponsorship Chair

Jaylen Christie -- Scholarship/Student Relations Chair

Lauren Leetun, APR -- Assembly Delegate

Beth Swanson, APR -- Assembly Delegate

Stefanie Macfarlane, APR -- Assembly Delegate



Leadership Assembly Report



The PRSA Leadership Assembly met October 19 in San Diego, the site of the 2019 International Conference.  The Orlando Chapter delegation included Lauren Leetun, Stefanie MacFarlane and Beth Swanson. Rich Donley, President Elect was able to attend part of the in-session day as well after the close of Leadership Rally.


The Leadership Assembly casts votes for delegates-at-large and the Board of Directors. It also advises the Board regarding issues of concern to the profession of public relations and communication.  


This fall three proposals were voted on at Leadership Assembly. These, including document revisions, were shared with delegates and member leadership ahead of time to allow for discussion and decision-making. There were also opportunities to ask questions of PRSA's Governance Committee who, with guidance from law firm partners, proposed  1901 and 1902, and the members who proposed 1903 by petition.


Proposal 1901 - Refine and update the PRSA Certificate of Incorporation

This proposal amends and updates the organization's Certificate of Incorporation. Revisions reflect changes in the New York Not-for-Profit Corporation Law and the State's regulation of professional membership organizations. Proposal 1901 passed. (Yes: 98%, No: 2%)


Proposal 1902 - Refine and update the PRSA Bylaws

This proposal improves the language and organization of the Bylaws to better capture the work PRSA is doing and to catch up with legal and nonprofit industry practices. The changes included codification of the CEO position and delegation of his/her corporate authority, as well as a requirement for the Board to present an annual report to the Leadership Assembly per New York's Not-for-Profit Corporate Law. Proposal 1902 passed. (Yes: 99%, No: 1%)


Proposal 1903 - Eliminate the role of the National Board of Directors in Officer Nominations

In 2016, the Leadership Assembly passed a board-driven proposal that authorized the national Board to choose the Officer Slate.  This shifted the responsibility of officer slate preparation away from the 19-member Nominating Committee. (The Nominating Committee continues to prepare the slate of general board member nominees representing the various districts.) This proposal was brought forward by petitioning members who sought to restore the bylaw provisions to pre-2016 language and return officer slate preparation to the Nominating Committee which they said was a more inclusive body of colleagues. After continued debate on the floor, Proposal 1903 did not pass. (Yes: 45%, No: 55%)


Learn more!


Diversity Blog -- More Than A Campaign: Inclusion Beyond the Rainbow Logo 



The only way for a brand to sound authentic is to be authentic 

By Veronica Figueroa Fernandez, PRSA Orlando D&I Committee Member

Inclusive marketing has become a consumer expectation. And when companies, such as MAC Cosmetics, Levi Strauss & Co., and many others, have inclusive practices embedded into the fabric of their business, are proud to be a part of the progress toward equality, and are forces of change within the community, they will attract the right talent to deliver their brand message in an authentic way, fortify brand relevancy and drive sales. 

 “The best LGBTQ marketing or public relations campaign your brand can push is the authentic joy your employees feel while contributing their best selves at work,” said Yolanda Londono. Prior to retiring, London served as Tupperware’s former vice president of global responsibility. 

Read more!




Membership Promotion


End your year on a high note with PRSA! Join now with code HOLIDAY19 to get a $25 Amazon Gift Card and a FREE 1-yr Chapter membership (up to $100 value.) Join and gain access to 21,000 of your peers, plus free member webinars, discounted events and more.

Become a member today>>




The Call for 2020 Sponsors Is Now Open!

There has never been a better time to pledge support and secure a stellar way to address and connect with Orlando’s most skilled PR practitioners, communicators and influencers. Our PRSA chapter is one of the largest in the state!


We have several levels of commitment to match any budget, including:


  • $150 - $350: Newsletter, Mixer or Headline Event Sponsorships
  • $350 - $1,200: Website (Job Bank) Sponsorships
  • $1,200 - $2,000: Gold Annual or Silver Sponsorships (greatest value)


Growing your team? We are now offering Sponsored Job Listings on our PRSA Job Bank. For only $200, your open position will be highlighted and remain at the top of the list for one month.


Don’t see what you’re looking for? There are many ways to connect with our strong chapter in the year ahead. Save your spot today! Please contact Ellie Hodgkins for more information: or 407-423-8006.


Children's Home Society
Kudos to Heather Morgan, APR, Allison Curry, Heather Dauphiny and Andrea McNally from Children’s Home Society of Florida for being named Nonprofit Team of the Year by Ragan Communications.

Joe Culotta
Kudos to Joe Culotta for being selected to present the best practices in “media relations on a shoestring budget”  at the PRNEWS Media Relations Next Practice Conference in Washington, DC next month.

Geri Evans, APR, Fellow PRSA
Kudos to Geri Evans, APR, Fellow PRSA for being honored during the College of Fellows 30th Anniversary Celebration at ICON in San Diego.

Lauren Leetun, APR
Kudos to Lauren Leetun, APR, president, Sprout Public Relations, for being recognized by the Independent Practitioners Section of PRSA at ICON in San Diego. 

Kudos to Finfrock for receiving the 2019 Schwartz Innovation Award from the Orlando Economic Partnership. The corporation is the first construction company to receive the award.

Katarina Dos Santos
Kudos to Katarina Dos Santos at the Orange County Convention Center for accepting the role as Assistant Manager of Marketing and Communications. Dos Santos will work with the OCCC team on public relations and digital communication strategies to enhance marketing initiatives at The Center of Hospitality, the second largest convention center in the United States.
Do you have kudos to share? Submit to VP of Communication, Jaylen Christie.


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