October 2019 Newsletter
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University of Central Florida
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City of Ocoee
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Mirna Chamorro

Suzanne Lynn Cheesman

Tenecia Wood Mitchell

Tory Marie Moore

Christina Beth Nicholson


President's Letter


25ee76b8-5db6-4ad8-a9b1-2852f83ee6a7.jpgIt may not feel like fall, but here we are, entering the fourth and final quarter of 2019. Our next chapter breakfast, featuring the chief communications officer of Carnival Cruise Lines, will also serve as our annual meeting. PRSA Orlando members in attendance will be asked to vote on the chapter board slate for 2020. The candidates to lead and serve our chapter in the coming year are listed in this newsletter for your review ahead of the meeting.  

Are you interested in getting more involved with PRSA Orlando? You don’t have to be a board officer to serve with our chapter, and in fact, we highly encourage participation in the board’s supporting committees as a stepping stone to future leadership. And with PRSA’s International Conference coming to Orlando in 2021, we’ll certainly need more than a few hands to volunteer! 

If you’d like to explore how you may further support PRSA Orlando and its members (and in turn, our profession), please email president elect, Rich Donley, APR. But of course, you are welcome to reach out to any member of our board to speak with you about opportunities and why we decided to serve. We look forward to hearing from you!


Heather Keroes, APR
2019 President, PRSA Orlando Regional Chapter


2020 PRSA Orlando Board Nominees


It is our honor to present the following nominees for PRSA Orlando Regional Chapter’s 2020 board of directors. The following list has been reviewed and approved by a nominating committee consisting of past chapter officers. It shall be presented for a vote during the next annual meeting of the chapter, to be held during our next monthly program, “Practice Fearless PR,” Friday, Nov. 15. If approved by the majority of members in attendance, the new board will serve a term beginning January 1, 2020 through December 31, 2020.
We are seeking members for one open board position (Assistant Treasurer - experience in budget management preferred) and also for a number of committees. To be considered or for more information, please contact Rich Donley, APR at
Proposed 2020 Board Slate:

Rich Donley, APR -- President

Stefanie Macfarlane, APR -- President-Elect

Heather Keroes, APR -- Immediate Past President

Alyssa Badalamenti -- VP, Finance

(Open Position) -- Assistant Treasurer

Laura Lord-Blackwell, APR -- Co-VP, Accreditation

Mimi Flatley, APR -- Co-VP, Accreditation

Wendy Roundtree, APR -- Co-VP, Membership Retention

Kelly Ferris Duckworth -- Co-VP, Membership Recruitment

Heather Wilson -- Co-VP, Programs

Kimberly Devitt -- Co-VP, Programs

Betsy Culpepper -- VP, Administration

Michele Plant Kroupa -- VP, Communications

Jacqueline Logan -- Social Media Chair

La Toya Hodge -- Website/Job Bank Chair

Jazmyn Reed -- Newsletter Chair

Carter Flynn -- PR/Media Relations Chair

Veronica Figueroa -- Diversity & Inclusion Chair

Ellie Hodgkins -- Sponsorship Chair

Jaylen Christie -- Scholarship/Student Relations Chair

Lauren Leetun, APR -- Assembly Delegate

Beth Swanson, APR -- Assembly Delegate

Stefanie Macfarlane, APR -- Assembly Delegate



Diversity Blog -- How Hip-Hop Culture Can Enhance Your Career As A Communications Professional 



Embracing a diverse palette of culture can make you a more robust communicator

By Tyrone Law, PRSA Orlando D&I Committee Member

According to the 2019 Nielsen Music Mid-Year Report, the R&B and hip-hop genre is America’s preferred musical style, accounting for 26.5 percent of the total volume of all music consumption in the country. In turn, hip-hop culture influences many of the trends and key moments that engulfs society today. Having a working understanding of popular culture, which currently is heavily driven by hip-hop culture, can help communications professionals create more comprehensive and trendy campaign messaging, cultivate strategic partnerships and expand upon or introduce new target audiences.

Read more!


Don't miss out on what's shaping up to be an incredible conference! This is your last chance to register and join thousands of fellow PR practitioners in San Diego.

Learn more!



Membership Promotion -- Triple Play Continues!


Want to take advantage of PRSA’s best membership deal of the year? Use code FALL19 to get a FREE Chapter, Section and initiation/reinstatement fee!

Learn more here:



Upcoming Webinars -- Free for PRSA Members!


Log in to your MyPRSA account to register for the following webinars in October – one of the many benefits of membership! 

Think Like a Reader 

Follow the Feeling: Brand Building in a Noisy World

Writing Hacks: Quick Tweaks to Dramatically Boost the Readability and Persuasiveness of Your Work



Eryka Washington
Kudos to Eryka Washington who has joined Reedy Creek Improvement District as Communications Manager.

Shayla Cannady and Jaylen Christie
Kudos to Shayla Cannady and Jaylen Christie for being invited to Florida A&M University to participate in the "Hot Topics in PR" panel for Grads Are Back Homecoming Week 2019.
Do you have kudos to share? Submit to VP of Communication, Jaylen Christie.


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Orlando Regional Chapter: PRSA · PO Box 1212 · Orlando, Florida 32801 · USA

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