If you didn’t catch Holey Moley this summer, there are plenty of opportunities to visit him and member
volunteers at events across the state this fall.
To keep track of Indiana 811 events happening in and around the Hoosier State, click here to view a
complete calendar of events. Catch him soon at the Mount Vernon Parade on Sept. 10th.
Indiana 811 wants to know what kind of tools you would like to see in your 2012 Toolkit. If you
have any suggestions for marketing tools for you to help communicate the importance of calling
Indiana 811 with your customers and employees, please let us know by emailing Chuck Muller at email@example.com.
Busy August for Indiana 811
Indiana 811 and its members worked tirelessly to blanket Indiana with safe digging messages during
August. Indiana 811 started the month by distributing educational materials at the Indiana State Fair
with the help of Fountaintown Gas, Huntingburg Utilities, Indiana Utility Regulatory Commission,
Marathon Pipeline, Poseyville Utilities and Vectren. Thanks to these volunteers, Indiana 811 reached
thousands of homeowners at this year’s state fair.
Indiana 811 and members were busy on Aug. 11 using this unique date on the calendar (8/11) to promote the importance of calling 811. The day started with Indiana 811 staff and volunteers from Vectren and Aqua Indiana visiting radio stations across the state to drop off cakes featuring 811 logos to
remind morning DJs to call 811 on this unique date. Many of the morning DJs mentioned the cakes and
shared the safe digging message with their audiences. Several members took this opportunity to promote
811 internally by purchasing 811 T-shirts and wearing them on Aug. 11. Click here to take a look at all of
the great shots of members wearing their 811 T-shirts.
Indiana 811 and Vectren hosted a night at the park in Evansville to cap off a busy 8/11 Day. Area
contractors and their families were invited to attend the Evansville Otters baseball game on Aug. 11 free
of charge, courtesy of Indiana 811 and Vectren. More than 200 contractors and their families received
Indiana 811 materials and enjoyed the game with Holey Moley, Indiana 811 and employees from
Vectren on a beautiful summer evening.
Holey Moley had a very busy August enjoying the last month of the summer, and spreading the 811
message along the way. In early August you could find Holey Moley at the Indiana State Fair and the
Progressive Ag Safety Day in Decatur. He was also the star of the Indianapolis Indians Diamond Dig on
Aug. 5. On Aug. 16 he stopped by the Indiana Street Commissioners Conference, and on the 25th he
attended the Indiana Irrigation Contractors meeting at the Hendricks County Fairgrounds. His busiest
day of the month was Aug. 11. In the morning, Holey Moley visited the Shine 99 morning show studios
to deliver an 811 cake, and then he went to the Otters Baseball Game in Evansville. The best way to
keep up with Holey Moley is by becoming friends with him on Facebook. Click here to friend him and see
all of his pictures from these events and more.
The 411 on 811
Did you happen to catch one of the five Call 811 “I Wear Your Shirt” YouTube videos on 811 day? Here
is a recap of the day’s most unique and entertaining marketing campaign aimed at growing awareness
about the importance of calling 811.
During the spring One Calls of America meeting, the Mark-it Madness group came up with the idea
to sponsor Aug. 11 on I Wear Your Shirt.com, a website that devotes a day to marketing a brand or
product by having each of the five employees wear the shirt for an entire day, and post videos and live
broadcasts. Seventeen One Call Centers across the U.S. agreed to participate in this unique marketing
opportunity. Since so many states were involved, the audience for these videos on Aug. 11 stretched
across the country.
Did you know?
Holey Moley is turning 30 on Oct. 5! Holey Moley was born in 1981 and has been educating Indiana
about safe digging for 30 years. Holey Moley will celebrate his birthday in style by spending time with his
fellow coworkers at Indiana 811. Happy Birthday, Holey Moley!