811 at the Race Track
Indiana 811 is proud to be a part of a history-making campaign with several other Common Ground Alliance (CGA) members and partners, including Citizens Energy Group, Energy Transfer, Indiana Utility Regulatory Commission, JULIE, Inc., Kentucky 811, NIPSCO, Ohio Utilities Protection Service, Paradigm, Pipelines and Hazardous Materials Safety Administration, UGI, USIC and Vectren.
This summer, 811 will become part of history as the 811 logo and message will be on display via LED board signage, video public service announcements, public address announcements and a full-page program ad at the 100th running of the Indianapolis 500 (May 29) and the Brickyard 400 (July 24) at the racing capital of the world, Indianapolis Motor Speedway (IMS). The 811 message was also posted on turn signage at the Grand Prix of Indianapolis on May 14.
Throughout the entire summer, IMS will share information and graphics about 811 via social media and on its website, IndianapolisMotorSpeedway.com. In addition, Joey Logano, driver of the No. 22 Shell-Pennzoil Ford, will showcase the 811 logo and message at IMS’s Brickyard 400 in July, along with a media event in attempt to secure local and national coverage.
CGA research has found that 1 in 3 adults who plan to dig in the next year will either watch or attend a NASCAR race this year, making this a very important part of the 811 campaign.
Indiana 811 Teaches Safe Digging in Farming Communities
This month, Indiana 811 participated in the Decatur, Ind. Progressive Agriculture Safety Day, a program by the Progressive Agriculture Foundation that offers fun and hands-on learning activities about safety for children living in farming communities. At the event, Indiana 811 shared the safe digging message with more than 100 fourth grade students through lessons about utility marking color codes, CGA’s pirate video and even a visit from Holey Moley.
Indiana 811 in the News
Throughout April, Indiana 811 was spotlighted in television and online news stories promoting National Safe Digging Month. Chuck Muller, Indiana 811's Director of Member and Public Relations, was interviewed on the program INSight on WPTA-TV (ABC 21) in Fort Wayne. You can watch Chuck's interview here. The interview served as a timely reminder to residents to always call before digging this spring.
Emergency Responders Promote Safe Digging in their Communities
Throughout the spring, Indiana 811, Vectren and NIPSCO asked emergency responders across the state to show their support of National Safe Digging Month and promote the importance of safety in their communities by posting “call before you dig” messages. The annual emergency responder program had a very successful showing, with more than 70 organizations posting messages on the signs outside their facilities, on their Facebook pages or by hanging a banner promoting safe digging. All participating organizations will receive a $50 donation and will be entered into a grand prize drawing for a $1,000 donation. The donations are made possible through the support of Vectren and NIPSCO.
Bringing the Safe Digging Message to the Pump
In celebration of National Safe Digging Month, a new partnership was formed to promote safe digging messages across southeast Michigan and in the Chicago area (Northwest Indiana). Customers at 88 Speedway convenience stores in these markets were treated to a video playing directly on the pump. The short educational video demonstrates the importance of making a free call to 811 before beginning any digging project.
The project was the combined effort between Marathon Pipe Line LLC (MPL), Speedway LLC and Miss Dig – Michigan’s One Call Center. “This was an incredible opportunity for us to partner with a regional one call center and leverage an existing communication channel in a new way,” said Raymond Price, MPL area manager in Woodhaven, Mich. “While filling up their tanks, customers are very receptive to educational videos that can entertain them while they wait.”
Price is on the Board of Directors for Miss Dig and sits on its Public Education Committee. It was his idea to explore the option of playing the video at Speedway stores. “Both MPL and Speedway are wholly-owned subsidiaries of Marathon Petroleum Corporation, so it was fairly easy to bring together the resources needed to make this idea a reality,” he said. “As a corporation, our top priority is protecting the public and communities where we operate. Sharing this video across our marketing network is one more way we can help ensure everyone stays safe around our pipelines.”