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Keeping TABs


A weekly update from TAB on ratings, membership, and TAB's transitional process to meet the needs of an evolving media landscape



Amplify: 2015 OAAA\TAB National Convention + Expo



The Industry Will Gather in May to Amplify OOH
 
The date has been set and the program is being finalized for the 2015 OAAA\TAB National Convention + Expo, scheduled to take place Monday, May 11 to Wednesday, May 13 at the Manchester Grand Hyatt Hotel in San Diego, CA.

Registration is now open. Click here. 

Media channels are evolving due in large part to advances in technology. The national convention program will examine shifts in overall media strategies and identify specifically how out of home (OOH) advertising can amplify contemporary media campaigns.

In San Diego, the program will address current perceptions about OOH plus examine how the medium can validate other media through message amplification, particularly related to mobile and social media applications. The national convention will also serve as a platform to confirm a future vision for the entire OOH industry to rally around, provide compelling proof-points, and instill confidence in the vibrant future of the industry.

An Inspiring and Thought-Provoking General Session

A lineup of respected speakers will inform, educate, and inspire the national convention audience. This year, the program has been condensed to include two full mornings of general session presentations and an afternoon packed with motivational workshops.
 
World renowned business author Malcolm Gladwell will give the keynote address during the first morning general session. He is the author of five New York Times bestsellers — “The Tipping Point,” “Blink,” “Outliers,” “What the Dog Saw,” and “David and Goliath: Under­dogs, Misfits and the Art of Battling Giants.”
 
Other notable speakers include Josh Spanier, Director of Media for Google; Andrew Lippman, who has been with MIT more than 35 years and oversees the MIT Media Lab; Mike Allen, who is chief White House Correspondent for Politico; Lee Nadler, who is responsible for managing MINI USA marketing pro­grams; and Mike Sukle, founder of Sukle Advertising.
 
An OOH Forum mixed with influential OOH buyers and sellers will be a fitting convention finale. Moderating the forum will be national convention co-chairs Jer­emy Male, Outfront Media, and Michael Cooper, Rapport. The media company panelists include William Eccelshare, Clear Channel Outdoor, Sean Reilly, Lamar Advertising, and Don Allman, Titan. The planning and buy community will be represented by Mauricio Sabogal, Kinetic, Helma Larkin, Posterscope, and Dave Yacullo, OMG/OMA.

Workshops

Tuesday afternoon’s program features two workshop tracks that will explore important subjects transforming the OOH industry. The first track focuses on solutions for build­ing business and includes measurement and metrics with a panel hosted by TAB. Tools for Driving Revenue will showcase new tools and strat­egies for OOH advertising.
 
The second track will explore ways technology is changing the OOH business. Demystifying Mobile Connec­tivity is a session that will explain how to effectively integrate mobile technology with OOH campaigns. The Innovation Lab will examine cutting-edge technolo­gies that are changing the way OOH is engaging consumers.

Expo

The Expo, brimming with innovation, will be the heart of the national convention, where guests will gather for receptions, breakfast and luncheon service, and to explore the latest industry supplier goods and services in an expansive state-of-the-art exhibition.
 
The national convention provides the op­portunity for OOH buyers and sellers to celebrate the industry, meet old and new colleagues, and network. The expo is the setting for the opening reception Monday evening.

Honors & Awards Ceremonies

The OBIE Awards recognize creative excellence in OOH advertising. It is the oldest and one of the most prestigious advertising design award programs. The OBIE Awards call attention to the enormous creative potential that OOH can offer brands. Awards will be presented on Tuesday night, May 12.
 
At each national convention, the OOH industry pays tribute to its most influ­ential leaders with the presentation of The Industry Awards. These awards are presented to individuals who have added to the legacy of the OOH industry with extraordinary contribu­tions made over many years. Awards include the Distinguished Achieve­ment Award of Excellence, which is the industry’s highest honor, the Marketing Award of Merit, and several OAAA Hall of Fame Awards.

Nominations are currently being ac­cepted until February 23.

A World Class Destination

Site of the popular 2007 national convention, the Manchester Grand Hyatt Hotel is ideally situated on San Diego Bay alongside Seaport Village and in close proximity to the historic Gaslight District.
 
San Diego is an ideal family vacation destination featuring sunny skies, sandy beaches, and world-class entertainment. The city is home to the world famous San Diego Zoo, Sea World, California’s first mission, and many other sights. Bring the family for an extended trip. Visit www.sandiego.org for more information.
 
Register online before February 13 to receive the best rate.
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