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Keeping TABs


A weekly update from TAB on ratings, membership, and TAB's transitional process to meet the needs of an evolving media landscape



New Support Material from TAB


 
TAB is pleased to announce a new “Metrics Series” comprised of collateral materials to help support you in your efforts to get the most out of TAB Out of Home Ratings. This series is made up of printable, one-sheets designed to explain the practical application of the metrics in day to day business practices. 
 
We have three completed so far, all of which are linked below: The TAB Out of Home Ratings “Metrics Series” is part of TAB’s overall communication and training efforts to help our members understand and take full advantage of Out of Home Ratings. Your input is vital to these efforts. Please let us know of any topics or issues you would like us to address in an e-mail to larryhennessy@tabonline.com.
 
In the coming weeks, in addition to releasing more “Metrics Series” one-sheets, we will be releasing a series of brief instructional videos focused on critical ratings topics. For context, here is a link to one we produced some time ago covering how to use our Audience Delivery System. Work has also begun on an official Transit Ratings training module that will be added to TAB/OAAA’s Joint Industry Professional Training Curriculum. Stay tuned to Keeping TABs for more updates.
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