Keeping TABs

A weekly update from TAB on ratings, membership, and TAB's transitional process to meet the needs of an evolving media landscape

Webinar: Understanding the Change in TAB’s Digital Ratings Definition

As announced in Keeping TABs last week, TAB’s April database release will incorporate a change in the definition of digital impressions. All digital units in the database will be affected. As an industry professional, it is incumbent upon you to understand this change and the effect it will have on your business. To facilitate this process, TAB has scheduled a webinar for Thursday, March 26th at 2PM EDT to review the change and answer your questions. The webinar will address the reasoning for the change, the mechanics of the change itself and, most importantly, the impact it will have. Industry veteran and TAB training consultant Enza Chiodi of SMRT Media will lead the discussion. She will be joined by Jeff Casper, TAB’s SVP of Research and Operations. Information on registering for the webinar follows:

Webinar title- Understanding the Change in TAB's Digital Ratings Definition
When-  March 26, 2015 at 2:00 PM EDT.
Register at-

Upon registration, you will receive a confirmation email containing information about joining the webinar.

TAB is also pleased to announce Using Demographics, the first in a series of instructional videos designed to focus on key ratings concepts from a practical, day to day usage point of view. This video will show you how to help a client achieve success by helping them understand their target audience. It was produced in house at no additional expense.

The videos will be housed on TAB’s YouTube page and can be accessed here. Alternatively, you will also be able to access the videos through TAB’s website at The next video in production will focus on reach and frequency. Watch future Keeping TABs for announcements.

As always, if you should have any questions or concerns about the use of digital spot ratings, please do not hesitate to reach out. Please contact with any questions or concerns.
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