Five P’s to a Priceless CE Retail Experience
The growing penetration of smartphones and prevalence of price-checking apps may cause you to wonder if it’s possible to compete with low-price e-tailers. And with recession-scarred consumers still so fixated on price, there is good reason for concern.
But you have to look no further than the Apple store to conclude price isn’t the only factor that drives purchase. In fact, by leveraging other “P’s” to deliver a superior brand experience, you can diminish the importance of price and increase customers’ preference for your store.