Read this month's Media Metrics Highlights below. Visit the Media Metrics blog to see our other top picks for this month!
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Media Metrics

Check Out Our Top Metrics for 'Phablet' Usage, Newsstand Sales, the Must-Have Component of Native, and More
Launch of Apple's iPhone 6 Plus Helps Grow 'Phablet' Usage 148%
• Use of 'phablets' like the iPhone 6 Plus and the Samsung Galaxy Note grew 148% between January 2014 and January 2015.

• During the same period, use of small tablets increased only 14% while full-size tablet usage fell 20%.
Newsstand Sales Take a Huge Tumble
• The Alliance for Audited Media reported that newsstand sales fell 14.2% in the second half of 2014, the biggest hit since 2008.

• Total circulation decreased 2.2% in the same period, which included a 1.5% decline in paid subscriptions. In contrast, sales of digital editions were up 11%.
What's the Must-Have Component of Native Advertising?
• Creating native ads that are "contextually relevant to the surrounding editorial content" was cited as important by 96% of respondents to a survey by the Association of National Advertisers, with 63% saying it is very important.

• Providing clear disclosure on native advertising was deemed important by two-thirds of respondents, while 13% said they don't believe it is necessary.
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