Read this month's Media Metrics Highlights below. Visit the Media Metrics blog to see our other top picks for this month!
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Media Metrics

Check Out Our Top Metrics for 2014 Ad Spending, Viral Publishing, Mobile Traffic, and More
Forecast: Right Healthy 2014 Ad Spending
ZenithOptimedia forecasts that U.S. ad spending will grow 4.9% this year, up from its December forecast of 4.7% growth.

It forecasts 18.4% growth for digital in 2014, paced by social media, video and mobile.
How Big Viral Publishers Stack Up Against Each Other
Over the past 12 months, six of the most notable viral publisher sites saw unprecedented gains in audience, according to comScore.

But some of those sites saw their traffic fluctuate wildly over the past half-year, showing that the flip-side to successfully using social networks to build an audience is that traffic patterns can be quite unreliable.
Newspapers Are Lagging Behind in the Mobile Traffic Boom
Nearly a quarter of Americans’ daily media consumption will be on mobile in 2014, compared to 18% on desktop, according to an eMarketer report.

Newspapers constitute just 0.9% of desktop browsing time, and even less on smartphones (0.2%) and tablets (0.4%).
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