Read this month's Media Metrics Highlights below. Visit the Media Metrics blog to see our other top picks for this month!
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Media Metrics

Check Out Our Top Metrics for Mobile Apps, Native Ads, Reader Ad Recall, and More
Apps Now Drive Half of All Time Spent on Digital
Mobile platforms combined to account for 60% of total digital media time spent, up from 50% a year ago.

Total mobile engagement on social has grown 55% in the past year.
Study: Sponsored Content Has a Trust Problem
Two-thirds of readers have felt deceived upon realizing that an article or video was sponsored by a brand.

59% of readers believe a news site loses credibility if it runs articles sponsored by a brand.
Study: Magazine Tablet Edition Ads Get Same Recall as Those in Print
A study found that ads in tablet versions of magazines had an average 52% level of recall, the same as for ads in print editions.

The most-recalled tablet magazine ads were recalled by over 80% of readers, in line with the most-recalled print ads.
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