Read this month's Media Metrics Highlights below. Visit the Media Metrics blog to see our other top picks for this month!
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Media Metrics

Check Out Our Top Metrics for Mobile Facebook Users, Time Spent in Favorite Apps, Mobile Web vs. Apps, and More
Facebook Closes In on 1 Billion Mobile Users Worldwide
• Nearly 1 billion users will access Facebook via a mobile phone at least once a month this year, and more than 75% of global users will be mobile by 2018.

• About 73% of Facebook's worldwide ad revenue will come from mobile ($10.9 billion) in 2015, a jump from 45% in 2013.
80% of Time Spent in Just Five Apps: Forrester
• Consumers in the U.S. and U.K. use 24 apps per month but spend more than 80% of the time in their top five.

• The five most used apps in the U.S. account for 28% of time spent on all apps.
Should Search Marketers Spend More Time Optimizing for Apps or Mobile Web?
• An IAB report showed only 18% of study participants spend significantly more time using mobile apps than browsing the mobile web.

• When it comes to ease of use and convenience, responses were divided almost evenly between the web and mobile apps.
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