Coral Triangle Regional Business Forum - The Coral Triangle as Global Marine Tourism Destination

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Snorkeler with abundant Sergeant Major damselfish (Abudefduf vaigiensis). © Jürgen Freund / WWF

Can we ‘sell’ the Coral Triangle?

At the recent CTI-CFF Regional Business Forum in Bali, a roundtable discussion explored the possibility of marketing the Coral Triangle as a brand, and as a global sustainable tourism destination. Experts weigh in on the next steps to take.

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El Nido Miniloc Island Resort © El Nido Resorts

These Coral Triangle resorts prove that a tropical paradise can be sustainable

Can tourism business and conservation co-exist? El Nido Resorts in the Philippines and Oravae Cottage in the Solomon Islands are idyllic proof that they can. Here’s a look at sustainable tourism in the Coral Triangle, and how people are making it work.

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Shark fishing boat with hooks lined up, Indonesia © Jürgen Freund / WWF

5 digital marketing lessons for building a tourism brand in the Coral Triangle

Find an authentic voice, prioritize content, don’t overdo the apps, use lots and lots of images, and give people a reason to come—here’s how to promote the Coral Triangle in electronic media, experts declare.

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Diver photographing a turtle in Bunaken National Park. Manado underwater, North Sulawesi, Indonesia.© Jürgen Freund / WWF

Good divers, bad divers: How they make or break dive sites

A WWF intern conducts a study on diver behaviour in Komodo National Park, Indonesia, and concludes that some industry workers have to step up. Here’s what she saw.

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Living Blue Planet report infographic

The ‘Living Blue Planet Report 2015’: Urgent wake-up call—and call to action

The groundbreaking report, a collaboration between WWF and the Zoological Society of London, presents sobering data on the state of the world’s oceans—but also offers up some realistic solutions. Here’s a quick look. 

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A photo from Wildlife Under The Waves

Coral Triangle expedition team publishes new photo book

Jürgen and Stella Freund, the photographic team that documented the Coral Triangle in a 2009 photo expedition, launch a new book of more stunning underwater images. Here’s a sneak peek.

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Cagayancillo Sunset © Sophia Dedace / WWF

This natural marine park helps keep a remote Philippine town alive

The Tubbataha Reefs Natural Park (TRNP), a UNESCO World Heritage Site, popular dive destination, and no-take zone, helps protect the marine reserves of Cagayancillo in the Sulu Sea. A WWF-Philippines staff member recounts how the organization is working to ensure the community’s food supply and income source.

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Featherstars in the Coral Reefs. Raja Ampat, West Papua, Indonesia

Viewpoint by Jackie Thomas

Are we in danger of loving the Coral Triangle too much?

Whilst tourism has the potential to generate significant income for all Coral Triangle countries, there are many factors that need to be considered to make the industry sustainable so it doesn’t destroy the foundation for its success.

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Angelique Songco

EXPERT OPINION by Angelique Songco, Protected Area Superintendent, Tubbataha Reefs Natural Park and World Heritage Site

Managing Southeast Asia's only purely marine UNESCO World Heritage Site

The manager of the only purely marine UNESCO World Heritage Site in Southeast Asia talks about the challenges and rewards of running a natural national treasure

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Image credit : © Jürgen Freund / WWF, © El Nido Resorts, © WWF, © Sophia Dedace / WWF, © Angelique Songco