Copy
READ IN BROWSER
 
SHARE THIS

Message Before Medium


One of my favourite activities in art class was poster design. I loved the constraint of having a single medium and limited space, with which to deliver the message.

Today, there have never been more ways to reach an audience.

Just as we master one medium, another channel presents a new opportunity to distribute our message.

It’s tempting to try to master every new medium that could enable us to reach more people.

But since our objective must always be resonance over reach, it isn’t the medium that should dictate our communication strategy—it’s the message.

The more time we spend mastering the message, the clearer we are about what we have to say, who our message is for and why it matters.

Image by Gary Knight

b02946cc-68cc-4ee3-ae8d-ec2d3cf6ed44.gif

1fbd004e-e711-42e0-b7cb-f33cb6cbf139.png

Message Before Medium Sep 16, 2019
Competence AND Character Sep 13, 2019
Earned Loyalty Sep 11, 2019

4e1e5389-cc57-4448-8036-bb8b181bba91.png

Find out how Bernadette's books, products and services can help you to unlock the value in your story.

cfc93d1f-e7d2-4d4f-bd7d-dbd601eee0ec.png

Copyright 2019 The Story of Telling | Connect with Bernadette on Instagram and Twitter

Unsubscribe | Update subscription preferences