As creators, marketers and salespeople, we are, quite rightly, used to obsessing about our ideal client’s needs and wants.
After all, if we don’t understand what the people we care about serving care about, we’re unlikely to get the opportunity to serve them.
But if we are to do our best work, we must also be intentional about the kind of business and life we want to build. We often default to prioritising our needs while neglecting our wants.
What do you care about?
What kind of work serves you?
What do you need?
What do you want?
Image by Alice Achterhof