CEO's Corner – A Message from Molly
Happy New Year to all our supporters, new and old. Whether you’ve just come across Fairtrade or have been a devoted supporter for years, your commitment to making trade fair is valued by all of us at Fairtrade and all those in the supply chains we are transforming together.
2016 was a big year for us at Fairtrade, and we were lucky enough to celebrate some amazing wins, which we will build upon in 2017. Ethical consumerism is on the rise; worldwide, more than 50 percent of consumers believe their actions can make a difference in the world according to data from Euromonitor International. In our region, Colmar Brunton’s Better Futures report last year showed that over three-quarters of New Zealanders are willing to pay more for organic, ethical and sustainable products. These figures are a sure sign that there are great things to come for us at Fairtrade as we continue to reach more and more consumers.
We are looking forward to an even bigger 2017 – and we invite you to join us for the celebrations. This year, we’re inviting you to the World Fairtrade Challenge in May, and Fairtrade Fortnight in August. Mark them in your diaries because they are sure to be a hit.
Molly Harriss Olson
CEO Fairtrade Australia & New Zealand