Hi everyone and a huge WELCOME BACK to you all, it really feels like Minehead is BACK IN BUSINESS!
Now we are all back up and running again we want to tell you a little bit about a promotion called Fiver Fest and to get some feedback from you as to whether it’s something that we could run in Minehead? Read on...
What is Fiver Fest?
Fiver Fest is a National event for independent retailers, running for two weeks from 12th – 26th June. It was created by an organisation called “Totally Locally”.
The idea of the two week campaign grew from a Totally Locally message showing the huge impact people spending £5 per week in local independent shops can have on our High Streets.
The £5 message seems to have captured the imagination of many people, and makes it easy for people to say “I’m going to spend my £5 to support my High Street”. It also shows that your business appreciates and values your customers by putting together a great offer for them.
Who can take part in Fiver Fest?
Fiver Fest is strictly for independent businesses (no large chains, franchises, national charities etc). The general rule is that if you have to check with head-office first, Fiver Fest is not for you! Chains and franchises often have the benefit of national marketing campaigns, and Fiver Fest is designed to help the smaller independent businesses, of which we have many in Minehead.
It’s not just for retailers though! Non-retail businesses, such as fitness studios, financial companies, hairdressers etc can still take part – perhaps by offering introductory services or one off classes to get new clients on board.
How you can get the most out of Fiver Fest for your business:
All you need to do is to create an irresistible £5 offer!
For potential customers, Fiver Fest is all about getting great bargains for a fiver! Your offer should therefore reflect that – you can’t use discounts e.g. £5 or 5% off, it has to be an actual offer. Once you have decided on your offer – you need to let us know before Sunday 6th June, so that we can promote it on our social media channels.
Offers should be something with a £5 spend to tie in with the £5 message - something discounted from a usual price of at least £7/8, but the bigger the discount the better!
Whichever sector you’re in, make the offer as genuinely good as you can.. You’ll find some great examples of offers that work, as well as further information at: www.fiverfest.co.uk
Harness the Fiver Fest campaign to promote your business – it’s designed to be a shop window for your business and community so get involved! It’s all about getting locals through your doors to show them what you do and sell. If they come in for a £5 offer, they’ll probably look around and be tempted to buy something else!
Right, that’s enough detail about Fiver Fest to give you a flavour, and the big question is… is this something you’d like to be part of in Minehead?
Due to the short timescales, we’d like to know your thoughts by the end of this week and if there’s enough interest, we can get more detail out to you early next week.
Sharon & Livvi Grant
Daffodil PR & Communications
01823 461463 | www.daffodilpr.co.uk