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Food Active Supporter Bulletin
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Food Active Supporter Bulletin
May 2017

GENERAL ELECTION 2017

With the General Election just around the corner and with all of the main party manifestos now released, there has been a lot of discussion regarding the positives and negatives for public health.

The Obesity Health Alliance, of whom Food Active are a member, have released a number of statements on the various party commitments to obesity. You can read the statements here.

Sustain have put together a table of the main political party manifestos on food and farming. You can read this here.

The NHS Confederation have complied the party manifesto points on Health and Social Care which you can read here.
EXAMS + ENERGY DRINKS = RECIPE FOR FAILURE

For millions of children and young people, May and June are gruelling months full of coursework, revision and exams. For many, these months are also often fuelled by energy drinks such as Monster, Red Bull and Relentless. Contrary to their marketing messages, energy drinks can be more of a hindrance than a help.

To find out more about the health harms of energy drinks during exam season, read the latest Food Active blog below.
READ THE FOOD ACTIVE BLOG HERE
GUEST BLOG FROM SUSTAIN: TWO LONDON BOROUGHS FIRST TO SIGN DECLARATION ON SUGAR AND HEALTHY FOOD

Lambeth and Tower Hamlets Council are the first two councils in the London borough to sign the Sustain declaration on sugar reduction and healthier food. 

The London declaration is based on the Food Active declaration which has currently been adopted by four local authorities in the North West. The Food Active team were commissioned to feed into the development of the Greater London declaration which was led by London-based Sustain. The declaration takes a slightly different angle, with a focus on sugar reduction.

Sofia Parente, Campaigns Coordinator at Sustain, has written a guest blog for Food Active about the declaration, its creation and the need for such measures within London. To read the blog by Sofia, click on the green button at the bottom of this story.

In other news, the new SUGAR SMART website has also been launched by Sustain and Jamie Oliver's Food Foundation.
FIND OUT MORE ABOUT THE LONDON DECLARATION HERE
SUGAR TAX Q&A
 
We answer your burning questions about the UK Soft Drinks Industry Levy, which will come into force in April 2018. 

Questions include how it will work, what the raised revenue will be used for, industry arguments, what drinks it will include/exclude etc.
READ THE Q&A BLOG HERE
Students with Blackpool Football Club's Nathan Delfouneso
MORE NORTH WEST RESIDENTS PLEDGE TO GIVE UP LOVING POP
 
On the 8th May, Knowsley Council launched their three week 'Give Up Loving Pop' challenge following the seven roadshows across the borough. Schools, offices and organisations within Knowsley have pledged to give up all fizzy drinks for three weeks and are now over half way through the challenge.

Blackpool Council also launched their three week GULP Challenge last week and have linked in with Blackpool Football Club to spread the message.

The Sefton and Tameside challenges have been a great success, with many students and residents completing the GULP challenge. Evaluation reports will follow and we will keep you updated with progress regarding how all of the campaigns are going.

We asked one of the GULP street team to let us know their experience of the Knowsley roadshows. To read the blog please follow the link below.
KNOWSLEY GULP ROADSHOWS: STREET TEAM PERSPECTIVE
ECO2017: EUROPEAN CONFERENCE ON OBESITY

Last week, Director of Research at the Health Equalities Group Robin Ireland spoke at the 24th ECO2017 Conference in Porto, Portugal.

Speaking about the conference, Robin Ireland said:

"It was a pleasure and privilege to be invited to the European Congress on Obesity which took place in Porto, Portugal earlier this month. Organised jointly by the European Association for the Study of Obesity (EASO) and the Portuguese Society for the Study of Obesity (SPEO), ECO2017 brought together 1,600 delegates from every area of obesity research.

"As ever it was impossible to make all sessions so all participants will end up with their own personalised learning and reflection. The World Health Organisation chose the Congress to launch their new report, "Adolescent obesity and related behaviours: trends and inequalities in the WHO European Region, 2002-2014".

Despite all our efforts, 19% of adolescents in Europe are overweight or obese and numbers are rising; a significant percentage (27%) is attributed to socioeconomic differences. Daily consumption of sugary drinks and sweets remains high whilst physical activity rates are low. As Dr Joāo Breda of WHO said, "Policies that support improvements in diet and sustainable interventions in diet and sustainable interventions within the context of schools, families, communities are needed for all young people. Educating today's young people has the potential to also improve outcomes for future generations".

"Given the concerns voiced by this and many other reports, it was a pleasure to report on the some of the successes achieved by Healthy Stadia and the weight loss programme developed in EuroFit with colleagues at universities and football clubs across Europe, including Portugal. Dr Marlene Nunes Silva of the University of Lisbon both presented orally and with a poster presentation that generated considerable media interest. Given Food Active's work on Give Up Loving Pop, I was really pleased to see a map presented by Professor Anna Peeters of Deakin University in Victoria, Australia, showing just how many Victorian organisations are acting on sugary drinks. This is truly a global movement."

A LINK TO ECO2017 WEBSITE
GUEST BLOG: 'JUNK BRANDS GET ONTO CHILDRENS NEWSFEEDS AND INTERACT LIKE REAL LIFE FRIENDS'
 
This month we have an opinion piece from Helena O'Donnell, Project Manager of the Stop Targeting Our Kids Campaign by the Irish Heart Foundation. The piece includes the numerous strategies used online by industry to promote the sale of their products to children and young people, including the befriending of children through various platforms such as social media.

In addition, children are more vulnerable to these marketing ploys, as they are more susceptible to persuasive language and intent. Further to this, a study last week stated online companies have four key strategies to befriend children; the prize, the entertainer, the social enabler and the person. All of which exploit into children's emotions for their profit gain. 

CAP are starting to regulate online marketing in July 2017, however again there many loopholes as with the 9pm television watershed. Children will continue to be exposed to junk food marketing through general audience websites and programmes, despite the link between unhealthy food advertising and poor choice being well established.
READ HELENA O'DONNELL'S GUEST BLOG HERE
NATIONAL WALKING MONTH AND WALK TO SCHOOL WEEK
 
This month is the National Walking Month and 15th-19th is National Walk to School Week. Both events are run by Living Streets, a UK charity advocating for everyday walking.

Stay tuned for a guest blog by North West Living Streets about the success of this years event and the benefits of active transport and lifestyles.
FIND OUR MORE ABOUT NATIONAL WALKING MONTH
A ROUND-UP OF THE LATEST NEWS
TWEET OF THE MONTH
 
Food Active @food_active
"WOW the #GulpChallenge is taking Knowsley by storm. Residents recognising the benefit of cutting out sugary drinks @gulpNOW pic.twitter.com/b8v8aEb48R"
KNOWLEDGE SHARE
 
Do you know of any schools who have successfully banned sugary drinks? If you do please get in touch by emailing alex.holt@foodactive.org.uk 
EVENTS
 
EDUCATION AND QUALIFICATIONS
 
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