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China Nutrition & Health Market Intel 

   May 02, 2018 - Issue 295

3 Most Important Resources for KOL Marketing in China in 2018
Brands who want to develop a successful, long-term strategy for KOL marketing in China will need three things: an effective tracking and management system, eager marketing staff, and the right budget.  Read

National Health and Sanitation Commission Issues Letter on Nine Ingredients
The National Health and Sanitation Commission issued a letter regarding the solicitation of the management advice on 9 kinds of substances such as Codonopsis that are both foods and traditional Chinese medicines materials. Read

Inner Mongolia Kicked Off Green Food Promotion Month
The local government’s agriculture management office of Inner Mongolia kicked off promotion month of green food at the campus of Inner Mongolia Agriculture University.  Read

Standard For Health Food’s Conference Marketing Released
The health industry development and promotion committee of Shenzhen and the city’s health committee co-held an annual meeting for Shenzhen’s health industry, in which the country’s first standard on operating health food’s conference marketing was released. Read

Guangdong Rewards Whistle Blower of Illegal Health Food Sales
To better cracks down on illegal marketing campaigns and promotion of health food, the provincial food and drug regulator of Guangdong province released a guideline document regarding rewarding whistle blower of illegal marketing and conferences of health food in the province. Read

Beijing: Big data to Help Ensure Food Safety
Beijing Municipal Commission of Commerce said Sunday that new technology such as big data and cloud computing will be applied to ensure food safety in Beijing. Read

Qinghai FDA Cracks Down on Health Food Sales Fraud
Recently, the local food and drug regulator of Qinghai held a seminar regarding sales fraud and false advertisement of general food and health food. Read


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