Hi everyone,

We are holding a series of bitesize Master Class sessions (here at the NewcastleGateshead Initiative offices in Gateshead). These sessions have been developed as bite size chunks and tailored to ensure you get the maximum learning to take away from these sessions and apply them to your business.

Because the group sizes are small, we are asking that only one person attends from each business invited. You must REGISTER if you want to attend [click on the event registration links below] . If the Master Class sessions are oversubscribed, we will set up a waiting list. If a space becomes available, we will let you know as soon as it becomes available and you will have 24 hours to accept the place before it automatically is offered to the next person in the waiting list.

We hope to see you at one of our Master Classes
Kind regards
GX Project Team

GX Master Class: PR101- telling your story, getting it out there

Tuesday 2nd July, 2:00pm - 5:00pm

NGI Boardroom

This Master Class is like your essential guide to understanding PR and how to make it work for you:
  • What is news?
  • Telling your story
  • Telling your story online
  • Writing a press release
  • Pitching to media
  • Introduction to blogging
  • Preparing for broadcast interviews

This session is aimed at those businesses who have no budget for a specialist PR agency

Master Class registration
GX Master Class: Understanding your audience

Friday 5th July, 1:00pm - 4:00pm

NGI Boardroom

This Master Class is like your essential guide to understanding the date you have in your business how to make it work for you:

  • Identifying the data you hold
  • Audit of how data is being used
  • How to collect data in a GDPR friendly way
  • Tools and techniques

This session is aimed at business owners with no research team

Master Class Registration
GX Master Class: Fundamentals of Digital Marketing 

Monday 15th July, 12:00pm - 2:00pm
NGI Boardroom

This Master Class is all about understanding digital marketing and how to make it work for your business

·        Taking your business online

·         Making it easy for people to find your business on Google (SEO)

·         How to reach, engage, and retain customers on social media

·         Reaching your audience through online advertising –

-          PPC

-          Paid social

-          Display ads

·         How to master email marketing

·         Getting started with Google Analytics

·         Useful tools

 This is aimed at businesses with no budget for specialist marketing support

Master Class Registration
GX Master Class: Using data to tell your story

Wednesday 17th July, 2:00pm - 5:00pm

NGI Boardroom

Businesses sit on a huge amount of data and do not always have the time or resource to fully utilise this. This session will enable you to achieve:

             An understanding of the data held within your business

             How to turn data into insight

             Tool and techniques to visualise your data

             How to leverage insight to tell the story of your business to staff, stakeholders
              and customers

This session is for businesses without research departments.

Master Class Registration
GX Master Class: Social Media- for business owners

Thursday 18th July, 1:00pm - 4:00pm
NGI Room 1
In todays switched on world where thousands of Tweets are being sent per second, how do you make your brand stand out?

Social media can be a minefield.

It’s fast moving and ever evolving so keeping up can be hard.

Even if you’re highly experienced, you may not necessarily understand its potential, prioritise it, or know all of the tips, tricks, and tools available to support your workload.

This session is aimed at SMEs who have no budget for a specialist agency.

Master Class registration
If you have any queries, please contact the GX team on

Thanks again.

GX Team

Delivery Partners

The GX project is part funded by the European Regional Development Fund (ERDF) as part of the European Structural and Investment Growth Programme 2014-20 for England.
The GX project is delivered by NewcastleGateshead Initiative in partnership with Innovation SuperNetwork and Newcastle City Council.
Copyright © 2022 NewcastleGateshead Initiative, All rights reserved.

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