Hi <<First Name>>, in these unusual times, ASN is working hard to keep our community updated with Branded Content & Sponsorship news in Asia. Stay well everyone.
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China Has The Club's Biggest Fanbase Outside Italy More >>>

May. 09 - Study: Football Stars See 82% Rise In Social Media Video Views Due to COVID-19 

A new report examining the social media influence of footballers during the COVID-19 pandemic has found that they are experiencing an 82 per cent rise in video views of their content. The Football During Lockdown study – a joint effort between sports marketing agency Redtorch and digital media company 90/24 Media – reveals that footballers have the […]

May. 08 - “Now is not the time to run and hide”. A POV On The Sponsorship Industry In The COVID Era 

As events are being cancelled and postponed due to the effects of COVID-19, rights holders and brands are faced with unprecedented challenges and questions about how best to manage the situation. Naturally, a lot of people ask themselves what the industry will look like on the ‘other side’. Over the last couple of months, we […]

May. 07 - India Keen To Host 2032 Olympics 

Indian Olympic Association president Narinder Batra has said the nation will ramp up its efforts to host the 2032 Olympic Games when the COVID-19 outbreak eases. The country is also hoping to host the 2026 Youth Olympic Games. Media reports have also revealed Batra, also head of the International Hockey Federation, claiming “documentation” has started for […]

May. 07 - Juventus Engages Fans In China With Innovative Live Gameshow 

Serie A’s Juventus has become the latest sports team to serve up online content for its fans in China, creating a landmark interactive gameshow for its fans. Judging by the response, it has been a resounding hit with the stream reaching a total viewership of 11.2 million, as well as 30,000 engagements and 2 million […]

CASE STUDY: Auto & Content
Olympics sponsor Toyota pivots from the postponed Tokyo2020 medal ceremonies, to award the everyday heroes battling COVID-19 instead
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