A new report examining the social media influence of footballers during the COVID-19 pandemic has found that they are experiencing an 82 per cent rise in video views of their content. The Football During Lockdown study – a joint effort between sports marketing agency Redtorch and digital media company 90/24 Media – reveals that footballers have the […]

As events are being cancelled and postponed due to the effects of COVID-19, rights holders and brands are faced with unprecedented challenges and questions about how best to manage the situation. Naturally, a lot of people ask themselves what the industry will look like on the ‘other side’. Over the last couple of months, we […]

Indian Olympic Association president Narinder Batra has said the nation will ramp up its efforts to host the 2032 Olympic Games when the COVID-19 outbreak eases. The country is also hoping to host the 2026 Youth Olympic Games. Media reports have also revealed Batra, also head of the International Hockey Federation, claiming “documentation” has started for […]

Serie A’s Juventus has become the latest sports team to serve up online content for its fans in China, creating a landmark interactive gameshow for its fans. Judging by the response, it has been a resounding hit with the stream reaching a total viewership of 11.2 million, as well as 30,000 engagements and 2 million […]