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LOOKS LIKE THEY MADE IT! THE NEW PURIENNE BOOK HAS ARRIVED. THE TITLE IS TASJAKI. OR IS IT DREAM BABY DREAM? OR IS IT BY PURIENNE / TASJAKI? AND IS NATASJA MADSEN TASJAKI? OF COURSE, THE ANSWER TO EVERYTHING IS YES! THE BEST BOOK WE HAVE SEEN ALL YEAR. AND, YES, IT IS PUBLISHED BY IDEA.


The book and its slipcase. Same format as the long-since beyond sold out Jeux de Peau. Only this is twice as good, twice as special and twice the price! A one-time limited edition of 1,500 copies. A very, positively sexy, positive sex book. Inside, the best collection of photographs we have put together in one book. 
 


Natasja Madsen aka Tasjaki. Smiles for miles. 
 


Absolutely classic Purienne. 
 

Wasted youth. Some portrait this is. Tasjaki is easily the best Purienne book. That's a lot to do with Purienne and a lot to do with Natasja. As photographer and model, they both make commercial images for brands and editorials with a brief to recreate their blissful beautiful lifestyle. Tasjaki is not a commercial. This book is their reality. This is a documentary. 
 

A master of the double page. The whole book is sequenced to perfection. There are many nudes. There are many still-lifes and landscapes. They all share the same love and light and love of light. 
 

A photograph by Natasja. Purienne under the hat. You will see more of him in these pages than you ever will in real life. This is the photographer who sent an actor to play himself at the DSMLA book signing for Jeux de Peau, remember! 
 

Un autre classic. These are images of the quality of those from the great seventies and eighties superbooks so often featured on IDEA's Instagram - and these pictures are now, of this moment, and all here in this book. 

We could not be more proud to publish it. 

You can buy on the button below. It takes you to the store. Note: if you are in the EU, there will be a link to stores where you can buy it without taxes and duty. If you are in the US, just buy from us. DSMNY E-Shop sold out instantaneously. In fact, more than half of Europe sold out this morning - sorry! 

Everyone presses the button. And we take it from there. We will try and see that everyone get a book :)
 
OK OK I Am Buying PURIENNE / TASJAKI Right NOW!

SUPERBOOKSANDAMAZINES. BONUS PURIENNE MIRAGE AND HOLIDAY. THE RAP BOOK IS BACK! SONIC DEATH NO.1, THE ART OF PRINCESS MONONOKE AND THE PERFECT SEVENTIES' POSTER GIRLS. PLUS ONE LONELY LINUS BOOK - AH!


Probably is the best selection of superbooks and amazines at any one time in any one place in the whole history of the world.
 
I SHOP The Superbooks. ALL My CHOICE. All MY Life!

THE IDEA SIGNED STORE! DO THE RIGHT THING AND BUY SIGNED SPIKE LEE. GO BIG ON ALLEN JONES IF YOU HAVE THE WAYS & MEANS. SCREENPLAYS SIGNED BY ANTONIONI!!! AND THE HEARTBREAKING PROSE OF JOAN DIDION'S BLUE NIGHTS. ALL SIGNED. AND ALL TOO WONDERFUL!


Twenty times WOW and so many more on the button below. 
 
I WILL Click AND TRY AND Not Be SHY TO Buy!

NEW BLUE ORGANIC CAPS. INSTANT COOL AUTO PILOT AND SORRY / I DON'T WORK HERE. HONESTLY, THEY COULD WELL BE THE BEST IDEA HATS YET!!


Never make another decision ever again. Just walk through life in the AUTO PILOT hat. Says IDEA on the back - for anyone following you. 

Buy the hat on the button below. 
 
Love IT! I AM Permanently On AUTO PILOT Every DAY

Get the apology out of the way first. 
 

Is there any company in the world for whom this is not the perfect staff hat? 

Unfortunately, SORRY / I DON'T WORK HERE was a huge hit on Instagram and is sold out with IDEA. But please click through to the store on the blue button below and hopefully there will be a link for you! 
 
I WILL BUY It From ANYWHERE IN THE WORLD!!

DEPOP! THE POCKET SHOP! KIDS UN FILM DE LARRY CLARK. SUPER SCARCE FRENCH 1995 FIRST RELEASE CINEMA PROGRAMME. TRÈS AMAZE THIS IS!


Depop is easy. Download the app and follow @ideastore. The rest is shopping. 
 
SHOW Me EVERYTHING ON Depop RIGHT NOW!!

Visit IDEA
[check with stores for opening hours]

Dover Street Market London
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606-608 Imperial Street
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160 Lexington Avenue

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54 Rue du Faubourg Saint Honoré
 

IDEA
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Tel: +44 (0) 77966 13646

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