Info you should know about upcoming downtown event...
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Upcoming Event: Important Information

Quick links to topics in this email:
* E.D.'s Message - changes to this year's event
* Promote Your Business - opportunity for publicity during event
* New Opportunity in Local Area - activities and prizes
* Event Tips - take advantage of the event's large attendance
* Sidewalk Sales Guidelines - ADA walkways; food permits
* Event Information - share with clients, customers, and friends
19th Annual
Downtown Alameda Spring Festival

Dear Members,

Our spring and summer event season is upon us and things in the district are about to get busy!

The 19th Annual Downtown Alameda Spring Festival is Mother’s Day weekend, May 11 & 12.  And boy, do we ever have a lot of new things to share with you...

We have an expanded “Alameda Alley” section on Central Avenue as it crosses Park Street (see map).  This area includes the Alameda Stage sponsored by Common Networks filled with local talent programmed by Alamedan Jim Parodi; lots more tables and chairs to encourage visitors to sit and enjoy the entertainment, food, and drink; plus room for some of our local non-profit organizations to share their messages.
We hope that you have already started prepping to take advantage of the tens of thousands of people that will visit Downtown Alameda on these two days -- from adding a festive look to your storefront to offering Mother's Day specials. The Spring Festival is just the beginning of all the seasonal events coming to the district and our island at large. 

Make sure to post your social media pictures using our hashtags #alamedaspringfestival #downtownalameda so that we can share them.  

If you have any questions about the event, please give the Downtown Association a call at (510) 523-1392.

Thank you and enjoy Downtown Alameda's 19th Annual Spring Festival.

Janet Magleby, Executive Director

Please Note: Park Street from Encinal Ave to Lincoln Ave, as well as parts of Central Ave adjacent to Park Street, will be CLOSED TO TRAFFIC from early morning set-up on Saturday, May 11 through evening clean-up on Sunday, May  12.
Promote Your Business On Stage
Limited offer! Free business stage announcements at Spring Festival for the first 25 businesses to respond.

Act quickly to take advantage of this free opportunity for your Mother’s Day specials to be mentioned live on the electric acoustic Alameda Stage sponsored by Common Networks near the corner of Park Street and Central Avenue. The Alameda Stage will be filled with local entertainment and announcements will be made between acts.

This information will also be promoted on our website, in social media, and in the Alameda Sun.

We hope you will take advantage of this unique opportunity to get the word out to the tens of thousands of people that will be visiting our downtown district this Mother's Day Weekend.

Just click on this google form and fill out the necessary information before our hard deadline of Friday, May 3.
Promote Your Business on the Street

The Downtown Alameda Spring Festival brings thousands of people to our downtown district, presenting an opportunity for you and your team to hand out literature and interact face-to-face with thousands of potential clients.

If you are interested in promoting your business on the street, we are currently signing up groups and individuals to volunteer in a beverage or ticket booth for a three-hour shift on Sunday.

Not only is this a fun way to participate in the street fair, but it's especially a terrific opportunity for service businesses without a storefront to get in front of a large number of potential customers and hand out promotional flyers. 
If you would like to promote your business while volunteering at the Spring Festival, click on this link to sign up: 
New Opportunity in Local Area
kids in colorThis year, we are hosting a children’s activity table that will be free for families in the Local Area, on Central Ave near the Alameda Stage. This is an opportunity to represent downtown businesses and provide something engaging for children while parents listen to music, enjoy their beverages, and spend a few moments relaxing during the festival.

We are inviting businesses to participate by providing children’s activities during designated hours. Activities range from coloring sessions to creative art projects. We are also planning to have contests with prizes. (Businesses donating a prize will be featured at the booth and in our advertising campaigns.)

If you would like to offer an activity, donate a prize, or volunteer in the activity area, please contact Aviva at
Event Tips

We've gathered ideas from your neighboring businesses...

  • Plan a Weekend Promotion
  • Send an Email Blast to your contact list (see below for message idea)
  • Advertise your promotion in our local papers
  • Announce the event AND your special promotion on your Social Media pages
Day of Event:
  • Give your business a Festive Look -- balloons, red carpet, music, etc.
  • Set up a Display Table in front of your business or have a Sidewalk Sale
  • Hand out Coupons or Promotional Flyers
  • Offer Samples of yummy treats from your shop
  • Hold an Open House or In-Store Demo
  • Have a Contest
  • Put together a special Mother's Day Menu or drink special
  • Have an In-Store Sale (don't forget to put signs in the window!)
  • Is it warm outside and cool inside? Post a sign saying you have Air-Conditioning.
  • Build your Mailing List by asking visitors to sign up for your email announcements
  • Send a Thank-You to your New Mailing List
  • Stay in Contact with your New Customers
  • Help Plan More Events in the District
Sidewalk Sales Guidelines
We encourage businesses to participate in the spirit of the event by bringing things out to the street. Here are a few guidelines to help you have a successful event:
  • When setting up displays on the sidewalk, don't forget you must leave a 4' ADA walkway at all times. 
  • Please be polite… don’t encroach on your neighbor’s space without asking first.
  • Merchandise should be consistent with what is being sold inside your store. Do not sublease the storefront/sidewalk space to other vendors. 
  • Special permits are needed to sell food, beverages, or alcohol on the sidewalks or out the windows. 
Please notify the Downtown Association office if you are planning to sell food and/or beverages in front of your business and confirm that you have acquired the proper permits. We don’t want to see your business get in trouble with the health department or with ABC. Call (510) 523-1392 or email
Event Info to Share with Your Customers
Please share information about the event with your customers, clients, associates, and friends... feel free to copy any of the images and text below:

The 19th Annual Downtown Alameda Spring Festival is a Mother’s Day weekend tradition and has something for everyone. The fun happens on May 11 and May 12, 10:00am to 6:00pm both days, and is FREE to attend.

The outdoor street fair brings 150 art and craft vendors, mouth-watering festival food, local craft beer and premium wine sales, nonstop live music on THREE stages, and an interactive kids' area to the island city. 

This is the perfect place to find a gift for Mom. Or bring Mom to the festivities and treat her to a mimosa and lunch! Festival-goers will enjoy the many unique shops, amazing restaurants, and friendly services located in the district.  

Come see what's new at the Downtown Alameda Spring Festival and stay to enjoy all that Downtown Alameda has to offer! While at the event, share your photos using hashtags #alamedaspringfestival and #downtownalamedaon on your favorite social media apps.

Get more details:
Downtown Alameda Spring Festival 2019

Arts & Crafts… Stroll among 150 arts and craft booths with items ranging from ceramics and metal art to paintings, photography, wood crafts, toys, handbags, clothing, jewelry, and more. 

Live Entertainment… Each day offers nonstop iive music on THREE stages with talented musicians performing classic rock, bluegrass, fusion jazz, and funk. Featured bands include some of the Bay Area's most popular tribute bands. (2019 music schedule)

Alameda Alley... An expanded area on Central Avenue will be packed with an enlarged outdoor dining area, local talent on a third stage, and fun activities.

Kids’ Zone... An interactive area for kids and their families on Alameda Avenue features bounce houses, face painting, bungee jumping, climbing wall, train rides, and WaterBallerz!
Festival Food & Drink… Satisfy your taste buds with a selection of mouthwatering festival favorites. Then quench your thirst at one of the three booths serving local craft beers by Alameda Island Brewing Company, fabulous wines by Alameda's Rock Wall Wine Company, and bubbly mimosas.
Shop Downtown Alameda… Explore Alameda’s historic downtown district to discover the wonderful variety of shops, restaurants, and services. Look for businesses offering free raffles, give-aways, and weekend specials during the event. 

Free Bike Parking… The Downtown Alameda Spring Festival takes place in Park Street and public transit makes it easy and convenient to attend the event. We’ll also have free, secure bike parking.

ATM’s and Credit Cards… Didn’t bring enough cash? ATMs Unlimited will have ATM machines in convenient locations throughout the event area. In addition, major credit cards will be accepted at all three beer/wine/mimosa ticket booths.

The Downtown Alameda Spring Festival is presented by the Downtown Alameda Business Association as a fundraiser for the district. Proceeds help keep Downtown Alameda clean, green, and safe.

Official event page:

Copyright © 2019 Downtown Alameda Business Association, All rights reserved.

Phone: (510) 523-1392

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