Travelling in a new digital state
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MARCH 2015


A digital state of mind


I've recently become a subscriber to Amazon Prime. Having been a loyal Amazon fan for many years, I decided to try its digital content and subscription benefits, such as early shipping and special deals. I'm hooked! What surprised me the most about Amazon Prime is that it put me into a new digital state. More access to more entertainment and many deals not available to "ordinary" Amazon buyers.

There are many things to admire about Amazon, apart from its straightforward e-commerce offerings such as buying books and consumer goods. Their Amazon Web Services division is the best cloud hosting solution available. Clients such as Netflix say that "AWS enables [them] to quickly deploy thousands of servers and terabytes of storage within minutes." This means Netflix, or others such as Expedia and Foursquare, are empowered to deploy large websites in a modular fashion, all at low cost. Truly a service to put your own website into a better digital state.



Travelling light



Light travel in a digital world

It’s been a month shy of 21 years to the day that I first travelled to New York and it is still as clear to me as if it happened yesterday. Last year we gave our daughter, Zoe, the choice of experiencing London, Paris or New York as a “gift” for her 16th birthday. She chose New York (clever girl).
Preparing for the trip has been an experience in itself and I’ve been struck by just how much things have changed. Almost everything has been done online.

Our visa applications were relatively painless and 80% of the grunt work was completed online. Airplane tickets, seats and even boarding tickets, which I have in my bag, check. Hotel booking – got an awesome deal at the Waldorf Astoria with

New York Pass for entry into a number of museums and places of interest, plus bus transport – booked online. Ice hockey, theatre and ballet tickets – booked, printed and in my bag. Forex ordered (and delivered to my door) – you guessed it – all done online. Horse drawn carriage ride through Central Park – got the tickets, walking tour of Wall Street – ditto and priceless shopping tips from a local New Yorker – sorted.



Check out the research we conducted for our client RS Components on the business to business online ordering habits of South African businesses. The overwhelming majority of respondents agree online ordering saves a significant amount of time and makes one more productive at work. Download this informative eBook now.


New identity for SA Body of Dance

Twisted Toast Digital was tasked to create a new brand identity for South African Body of Dance.


Have you ever wondered why Easter Sunday can fall anywhere between March 22 and April 25? Historically, Western churches used the Gregorian Calendar to calculate the date of Easter and Eastern Orthodox churches used the Julian Calendar. This was partly why the dates were seldom the same. Easter and its related holidays do not fall on a fixed date in either the Gregorian or Julian calendars, making them movable holidays. The dates, instead, are based on a lunar calendar very similar to the Hebrew Calendar.

While some Eastern Orthodox Churches not only maintain the date of Easter based on the Julian Calendar which was in use during the First Ecumenical Council of Nicea in 325 A.D., they also use the actual, astronomical full moon and the actual vernal equinox as observed along the meridian of Jerusalem. This complicates the matter, due to the inaccuracy of the Julian calendar, and the 13 days that have accrued since A.D. 325. This means, in order to stay in line with the originally established (325 A.D.) vernal equinox, Orthodox Easter cannot be celebrated before April 3 (present day Gregorian calendar), which was March 21 in A.D. 325.

Additionally, in keeping with the rule established by the First Ecumenical Council of Nicea, the Eastern Orthodox Church adhered to the tradition that Easter must always fall after the Jewish Passover, since the resurrection of Christ happened after the celebration of Passover. Eventually the Orthodox Church came up with an alternative to calculating Easter based on the Gregorian calendar and Passover, and developed a 19-year cycle, as opposed to the Western Church 84-year cycle.

Since the days of early church history, determining the precise date of Easter has been a matter for continued argument.

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