Headlines from the Mississippi Press Association
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December 2016 » Volume 11 » Number 12
Newspaper managers from Arkansas, Louisiana and Mississippi meet in Vicksburg at the start of the ArkLaMiss Conference at the Ameristar Hotel and Casino, Nov 10, 2016. The annual conference is preceded by a round table discussion of management issues.

Registration now open for Mid-Winter

Registration is now open for the Mid-Winter Conference, Jan. 26-28 at the Hilton Jackson. Hotel reservations are also now being accepted at the group rate of $99 nightly using the code PRESS1.

The event will include the annual Celebrity Roast to benefit the MPA Education Foundation, the Better Newspaper Contest Advertising Division Awards Luncheon and a Mississippi Made products reception Friday evening.

Keynote presenter for the conference is Diane Ciotta. After two decades in sales and sales management, Ciotta established Training Classics in 1989 as a sales refinement company committed to presenting integrity based techniques.

Her keynote is entitled “Integrity Speaks Louder Than Words,” and will be followed by an afternoon breakout: “Skills Enhancement Power Sessions for Sales Professionals.”

The honoree for the annual Celebrity Roast will be Marshall Ramsey, author, broadcaster and editorial cartoonist for The Clarion-Ledger. Tickets are now on sale for this charitable event.

The conference will culminate Saturday, Jan. 28, with the presentation of the 2016 Better Newspaper Contest Advertising Division Awards.

Click here for complete conference details.

Time to renew press credentials for 2017-18

MPA is offering photo ID badges for newspaper members for $12 each. The credit-card sized badges are laminated and include a photo of the staffer.

All cards issued bear the signature of MPA President Don Norman and are valid for two years through Dec. 31, 2018.

Click here for more information or to download the order form.

These special order badges do not replace the traditional MPA press cards that are mailed to each publisher in January. For more information, contact Member Services Manager Monica Gilmer,

Changes take effect to 'marked copy rule'

A century-old requirement for newspapers using Periodicals Class Mail began to fade into postal history in October when the National Newspaper Association finished a two-year quest to eliminate marked-copy compliance for Periodicals mail. Instead, newspapers may now opt for a simple annual validation process.

Marked copies have been required in postal rules since the 19th century as a way to keep shoppers and catalogs from using the preferential Periodicals (formerly second-class) mail. Newspapers are required to “mark up” every page of each edition mailed to indicate which content consists of advertising and which of it is news or editorial copy. The sum of the advertising percentage on each page dictates the amount of postage paid for Outside County mailing.

The change comes after a two-year effort by the National Newspaper Association.

Read more from NNA.

MPS needs rate card updates for 2017

Newspaper members are reminded to send their rate updates for 2017 to Andrea Ross at MPS as soon as possible. Rate adjustments need to be entered into the MPS database soon so that we can quote accurate figures to clients for the coming year.

Please email your rate card or information to Andrea Ross, or call 601-981-3060 to speak with her.

Look for opportunity to localize stories, big data

At The Rural Blog we watch events and issues, but also trends and ideas in rural America – especially those that offer opportunities for localizing stories. We’ve had several examples lately.

The Wall Street Journal reported on a trend you also may have noticed, but didn’t see as a story: a rural boom in electronic commerce, which makes it easier for your readers to buy goods that may not be available locally. The downside is freight charges, which are often higher for more remote areas, and the damage that e-commerce does to local retailers. We excerpted the story here.

Stateline, the wonderful news service of The Pew Charitable Trusts, had an interesting story about the difficulties farmers and independent repair shops face because manufacturers aren’t required to make parts and repair information available to customers and independent repair people. I’ll bet you can find some such people among your own readers. Read the story here.


Read the latest edition of Fourth Estate
The fall edition of Fourth Estate, MPA's quarterly newspaper, is available online. Printed copies were also mailed to all members. If you or your staff have news to share through the monthly eBulletin or Fourth Estate, let us know.
Dylan Rubino is the new sports editor at the Daily Leader in Brookhaven. He is a recent graduate of the University of Mississippi with a degree in Journalism… The Clarksdale Press-Register and the Laurel Chronicle have both reduced their publication frequency to weekly effective in November… Josh Troy has been named managing editor of the Clarksdale Press-Register. He previously worked for the Coahoma County weekly and most recently was sports editor for the Enterprise-Journal in McComb.
» How The Washington Post reinvented itself under Jeff Bezos » Columbia Journalism Review
AG tells legislature to allow public access to records » The Clarion-Ledger
» Covering President Trump in an errorof shrinking newsrooms » Politico Magazine
» The new rules for covering the new president » Politico Magazine
» Facebook's content crisis over "fake news" » NPR
» Can local media find a new home in real estate ads? » Media Reset
» Rethinking use of the term "alt-right" » The New York Times
» Sudanese authorities seize copies of independent newspapers » International Business Times


Dec. 9
Webinar – Selling Strategically: How to Manage Your Time and Territory
Dec. 15
Webinar – Clean Up Your Copy
Dec. 22, 26
Christmas holiday. MPA office closed
Jan. 2
New Year's holiday. MPA office closed
Jan. 26
MPA-MPS-MPAEF Board Meetings. Hilton Jackson.
Jan. 26
MPAEF Celebrity Roast. Hilton Jackson.
Jan. 26-28
MPA Mid-Winter Conference. Hilton Jackson.

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