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July 2021 Newsletter

Special thanks to our newsletter sponsor:  


PRSA Orlando Job Board

We're excited to welcome the chapter's newest members: 

Jackson Auer
C4 Social 

Teresa Donaldson
Strategic Communications Manager at HDR, Inc 

Did You Know? 

Did you know your PRSA membership includes a 20% discount on one single-user subscription to AP Stylebook Online each year? Check out all the benefits of a PRSA Membership here

Stefanie Macfarlane, APRA Message From Our President

Chances are that you witnessed some pretty spectacular fireworks this week as we all came together to celebrate our nation’s birthday and the many freedoms we now perhaps take a little less granted. Even if you stayed home, there seemed to be fireworks going off everywhere. I hope you had a safe holiday filled with your favorite traditions.

I took the afternoon off work one day this week to sneak off to a theme park with my daughter and found myself very glad to see the return of so many travelers (ok, and a little nostalgic for the short wait times). I’ve noticed a lot of job postings in the tourism sector, as well as other sectors hit hard by the pandemic, and am hopeful all who are seeking employment will find their perfect match soon. Be sure to check out the job bank on our website as new positions are posted regularly.

Our PRSA Orlando Around Town Member Meetups have been going great. These small, in-person networking events offer an opportunity for members to get together on a smaller scale. There should be an event coming to your side of town, so check the PRSA Orlando events page and watch your inbox for your invitation. We also will be hosting a virtual Idea Swap on Thursday, July 15. Our informal discussion will focus on social media and specifically discuss strategies for handling social media trolls. Register today!

With all of this hot, sticky weather, nothing cools me off better than a tasty bowl or cone of ice cream. In fact, anyone who knows me well is aware that ice cream is my absolute favorite food on earth. That said, I couldn’t be more excited about our virtual August program which will feature Sean Greenwood, Ben & Jerry’s director of public relations on Thursday, August 19 at 10:00 a.m...

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July Virtual Idea Swap: Engager or Instigator—How to Handle Social Media Trolls
The line between engager and instigator can be a very thin one. Join us for a FREE virtual idea swap on Thursday, July 15, at 12 PM as we have an interactive discussion on strategies and best practices for managing social media trolls and engaging with your followers. 
Register Now
PRSA Orlando Around Town Events 
It's been awhile, and we miss you! Our small, casual and in-person Member Meetups are continuing this month as we host PRSA Orlando Around Town events in East Orlando, Disney Springs, Baldwin Park and more! As a safety consideration, attendance will be limited at each event. Check out the schedule below to see when we'll be in your neighborhood and head to our events page to register. 
See All Events

The Inside Scoop on Ben & Jerry’s Public Relations
Thursday, August 19th | 9:45-11 AM
 Registration details are coming soon! 

Save the date for our August program which will include a delicious download on Ben & Jerry’s activism with Sean Greenwood Ben & Jerry's “Grand Poobah”/director of public relations. He’ll share a “freezer-case study” on B&J’s championed public relations that includes taking a stance through its 40+ years in the ice cream business and why it considers itself an aspiring social justice company that happens to sell ice cream. Included will be many stories of the company’s Social Mission and products that serve those campaigns with a focus on racial justice. Greenwood has worked with the progressive ice cream maker since 1988 and considers Cherry Garcia his favorite flavor.

Getting to Know 2021 PRSA Orlando/Frank R. Stansberry Scholarship Recipient Kimberly Smith

Thanks to an endowment from PRSA Orlando, students majoring in public relations at the University of Central Florida have the opportunity to receive additional funding to assist their journey within the industry with the PRSA Orlando/Frank R. Stansberry Scholarship. This year’s recipient is Kimberly Smith, a senior majoring in Advertising and Public Relations, with an anticipated graduation date of Spring 2022.

Kimberly, 25, has big plans upon completion of UCF’s program. We caught up with her to learn more about her goals and thoughts on the ever-changing industry! 

Get to Know Kimberly

ICON 2021 Scholarship 

Registration for both the virtual and in-person opportunities at ICON is now open. Join us at the Orlando World Center Marriott on October 17 - 19, 2021 for thought leadership, education, information and connections you need to accelerate your professional career opportunities. You can register today for the best rates! 

As the host chapter for ICON 2021 and as a benefit to our valued members, we are offering two scholarships—giving two chapter members the opportunity to attend for free! ICON will take place at the Orlando World Center Marriott on October 17 - 19, 2021 and will deliver the thought leadership, education, information and connections you need to accelerate your professional career opportunities. The deadline to apply for the scholarship is Friday, July 30, 2021, by 5:00 pm.

Apply Now

Our Commitment to Diversity & Inclusion

Diversity, equity, and inclusion are integral elements of a vibrant community and essential pieces to our organization’s mission. PRSA Orlando is committed to fostering a public relations and communications network where all of our members are valued, respected and supported. We champion diversity and inclusion at all levels of our organization by involving chapter members who represent a broad spectrum of differences in our programming, leadership, as well as providing opportunities for all voices to be heard and represented.

This is not about checking a box. It is transparent and intentional. Our inclusive approach to what we do and who we are is a priority that ensures the success of our chapter, our profession, and the communities in which we live and work. 

D&I Resources from PRSA Orlando

Member PRofile: Alyssa List

During the month of July, our country celebrates a well-known and highly anticipated holiday—Independence Day. However, there are many other observances and celebrations throughout the month, including Parent’s Day, which is observed on the fourth Sunday of every July. For those who don’t know, President Bill Clinton introduced Parent’s Day by signing a congressional resolution for “recognizing, uplifting and supporting the role of parents in the rearing of children.” 

What better way to celebrate this national day than by recognizing board member and new mother, Alyssa List. In this member profile, Alyssa gives us insight into her career, the impact PRSA continues to have on her life and her experience in motherhood so far. 

Get to Know Alyssa
Congratulations to Darryl E. Owens and the Beacon College communications team for winning a Bronze Award in the Electronic Media/E-Newsletters category at the College and University Public Relations and Associated Professionals (CUPRAP) 14th annual CUPPIE Awards.

Congratulations to Jose Luis Deppa, External Communications Specialist at AdventHealth, for receiving the 2021 Visibility Award from Aliazana. 

Congratulations to Kena Lewis, APR, Gerardo Morales, APR, Sabrina Childress, and their team for receiving a Bronze Anvil Award for Excellence in Media Relations in Healthcare for the Orlando Health 2020 Vaccination Multimedia Campaign and an Award of Commendation for the Orlando Health CleanBlock Multimedia Campaign. 

Congratulations to Kelly Ferris for her new position, Change Communications Analyst for the Knight Vision Program at the University of Central Florida. 

Congratulations to Lauren Bradley, Director of Strategic Communications at Rollins College, for being named one of Winter Park Magazine’s 2021 Most Influential People. 

Congratulations to Laura Lord-Blackwell, APR and Kelly Ferris, for earning a national achievement award from the National Association of Counties (NACo) for Orange County Government’s myOCWellness campaign. 

Congratulations to Peter Scott, APR, CAE and the American Academy of Optometry for winning a Silver Anvil Audience’s Choice Award from PRSA. 

Congratulations to Richard Alleyne for his new position as Communications Manager at WorldOrlando.  

Do you have kudos to share? Submit them, here
Get Noticed: PRSA ICON Sponsorship Opportunities 

Want to get your brand, product, service or client in front of public relations, communications and marketing decision makers and key influencers? You can reach hundreds of representatives from high-profile brands and agencies at PRSA’s international conference. 

Sponsorship opportunities are available for PRSA ICON 2021, happening Oct. 17-19 at the Orlando World Center Marriott. Reach on-site and virtual attendees before, during and after the conference. Virtual ICON 2021 content will be accessible for six full months, expanding your exposure.

Sponsorships range from $2,000 to $30,000 (platinum sponsor level). Customized packages are also available to meet your needs.

To secure your sponsorship spot or to learn more, please contact PRSA ICON 2021 Sponsorship Co-chairs Rich Donley, APR,, 407-347-8458, or Beth Swanson, APR,, 321-348-7778.

Get Hired in July 

Is it time to transform your job search? This month PRSA will host two virtual career fairs to help you discover new career opportunities from leading employers, connect directly with recruiters through live online chats and build your network by continuing your conversations with recruiters. Register and get details at the links below: 

The More the Merrier! 

What goes around comes around with extra special rewards for getting a friend or colleague to join PRSA! And the more new members you refer, the more prizes you can earn! Recruit up to 9 new members, you will receive a $30 Amazon gift card for each new member who mentions your name. Recruit 10 or more new members who mention your name & receive a complimentary virtual ICON 2021 registration. Plus, the new incoming member receives a waived initiation fee (a $65 value) when they use the FRIEND21 promo code.

Join or Renew Today

PRSA Individual Awards 

Know an outstanding PR Pro? Nominate them for a PRSA Individual Award to spotlight their work and contributions to the PR industry. 

The deadline for nominations is July 16, 2021.

Learn More

This Month's Free Webinars 

Learn from home with webinars from PRSA, FREE for members:

Thinking of joining PRSA? PRSA members receive exclusive benefits including: 
  • Access to free monthly webinars, publications with the latest headlines and 24/7 learning opportunities with on-demand training 
  • Relevant industry information and thought leadership through unique publications 
  • APR mentoring sessions, to help you take your career to the next level
  • Exclusive discounts at Office Depot, ADP, FedEx, hotels and more!
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