Mark Your Calendar...
HUMBOLDT INTERNET MARKETING GROUP MONTHLY MEETING: Build Business with Search Engine Marketing
Date: Wednesday, November 10
Time: 12:00 - 1:30pm
Location: North Coast SBDC, 520 E Street, Eureka.
Cost: Free!
More info/registeration: Robert Guckson, Robert@GoodCauseMarketing.com
SBDC BASICS OF BUSINESS WORKSHOP SERIES: Start Up Basics
Date: Wednesday, November 10
Time: 6:00 - 8:00pm
Location: North Coast SBDC, 520 E Street, Eureka.
Cost: Free!
More info/registeration: www.northcoastsbdc.org/events2
GREEN BUSINESS LUNCHEON:
Friends of the Future Generation
Date: Monday, November 15
Time: 11:30am – 1:00pm
Location: Hurricane Kate’s, Old Town Eureka
Cost: $20.00
More info/registration: www.humboldtplanitgreen.com
SAFE SPACE TRAINING FOR BUSINESS OWNERS: Supporting LGBT Community Members
Date: Monday, November 15
Time: 6:00pm
Location: HSU, Gist Hall, Room 218
Cost: Free!
More info/registration: Buddy White,
buddywhite@gmail.com
SBDC BASICS OF BUSINESS WORKSHOP SERIES: Marketing Basics
Date: Tuesday, November 16
Time: 6:00 - 8:00pm
Location: North Coast SBDC, 520 E Street, Eureka.
Cost: Free!
More info/registeration: www.northcoastsbdc.org/events2
SBDC BASICS OF BUSINESS WORKSHOP SERIES: Books and Records
Date: Wednesday, November 17
Time: 6:00 - 8:00pm
Location: North Coast SBDC, 520 E Street, Eureka.
Cost: Free!
More info/registeration: www.northcoastsbdc.org/events2
SBDC BASICS OF BUSINESS WORKSHOP SERIES: Business Plan Basics
Date: Thursday, November 18
Time: 6:00 - 8:00pm
Location: North Coast SBDC, 520 E Street, Eureka.
Cost: Free!
More info/registeration: www.northcoastsbdc.org/events2
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November 2010
HumIBA Newsletter
Happy November!
We're working fast an furious on the 2010-2011 Local Options Directory - expect a proof any day now. You'll have the opportunity to check your listings and make corrections. All lapsed members were sent invoices last week. Please make sure your membership is current! Only members have business descriptions printed in the directory. Now is also the time to sign up for sponsorship if you would like extra promotion of your business in the directory. If you have any questions, contact me.
Our Fall Mixer last month was a great success. Thanks again to the Sequioia Park Zoo for sponsoring and Yvette Troyna from Sweet Basil Catering for providing local food. There is still time if you'd like to apply to host a 2011 Mixer. The deadline was November 1, but we'll take applications until November 8. Download an application here.
We've got an exciting campaign lined up to close out the year. See below for details.
HumIBA is a volunteer effort, we really appreciate your support and partcipation!
Kaitlin Sopoci-Belknap
HumIBA Coordinator
CAMPAIGN LAUCH:
Shop Local First for the Holidays!
A Local First campaign educates consumers about the economic and social advantages that independent and local businesses bring to a community. The goal is to create a thriving local economy by maximizing the potential of local businesses, and transferring market share (business, government, and consumer purchases) from non-locally owned businesses to local independently owned businesses.
We time this important message to reach citizens before they are inundated with a clutter of holiday ads and events. We hope they will carry this message with them as they do all of their holiday purchasing and other business.
Payment must be made in advance and these offers are only eligible for current HumIBA members.
Television Ads
We're offering HumIBA Members the chance to sponsor these ads for only $60. Your business name will appear at the end of the commercial. Each commercial will only have five businesses listed, so it will be easy for your business to be spotted.
What a great opportunity! High quality, professional promotion of your business (and all indy businesses through the message) for only $60! Each ad will run 40 times - that's only $1.50 per commercial.
These commercials will air on Fox, CBS, MyNetwork and The CW.
Click here and here to see the ads.
Radio Ads
Lost Coast Communications, a Founding Member of HumIBA, is offering a special radio ad package – spots about shopping local and the Local Options Directory will be tagged with three businesses each. The spot with your business information will run 20 times on KHUM for $115.
These 20 spots would run for 2 weeks between November 18-December 23.
This is a great deal - MUCH reduced from the usual price to purchase radio spots on KHUM!
Click here to listen to a sample radio spot.
Register/Door Posters & Gift Tags
Help educate your customers about the importance of going local with an 11x17 or 8.5x11 poster at your register(s), and then let them educate their loved ones with these gift tags letting their present recipient know that their gift was purchased at a local business.
$5 for 50 gift tags and 1-5 full color posters. This cost covers our cost for supplies.
Click here to learn more - fill out the form and we'll give you a call to discuss details or get you started!
SAFE SPACE Training for Business Owners:
Supporting Our LGBT Community
A Safe Space is a welcoming, supportive and sage environment for lesbian, gay, bisexual and transgender (LGBT) community members. Most LGBT individuals frequently hear anti-LGBT language and experience harassment related to their sexual orientation and gender expression.
Currently this is a training we've done at Humboldt State University for students, staff and faculty, however, we see the need in the community with the recent gay youth suicides. What the Safe Space presenters, including myself, would like to offer is a training session for local business owners who would like to identify their business as a safe space for members of the LGBT and their allies.
The training event will take place on Monday, November, 15th at 6:00pm in Gist Hall, Room 218 at Humboldt State University. If you or any local businesses have any questions or need directions, please feel free to email me and I'd be happy to respond.
Thank you for your time.
Warm regards,
Buddy White
buddywhite@gmail.com
SBDC Looking for Business Consultants to Lead Trainings in 2011
The North Coast Small Business Resource Center is soliciting an open list of qualified business contractors to perform business support services as needed for various clients in both Humboldt and Del Norte counties.
If you are an experienced business consultant with expertise in areas such as Bookkeeping and Accounting, Marketing, Web/Email marketing using Vertical Response, Human Resource Management, Merchandising and Window Displays, Sales, Graphic/Website Design, Organizational Systems, Public Relations, Business Law, Imports/Exports, or Manufacturing/Prototyping, and would like to contract with the area's only non-profit small business support center, you are encouraged to respond to this notice ASAP.
The deadline to apply is 5:00 PM November 19, 2010.
All information is available at www.northcoastsbdc.org/rfp
Will the Real Voice of Small Business Please Stand Up?
Small businesses and local chambers are distancing themselves from the U.S. Chamber of Commerce's politics
By the time the polls close, the U. S. Chamber of Commerce will have spent an estimated $75 million on television ads and other "voter education" efforts aimed at defeating Democrats and giving Republicans control of the House and Senate. It's a record-setting expenditure: more than double what the Chamber spent in 2008 and more than any non-candidate has ever spent on an election.
 The Chamber, which describes itself as "the voice of business," insists that its political activities serve the interests of American business in the broadest sense. The group claims to represent 3 million businesses and says that 96 percent of these are small, defined as having fewer than 100 employees. That's an impressive figure—one that the Chamber invariably touts in press releases and testimony, and relies on to lend considerable weight and legitimacy to its lobbying on Capitol Hill.
But it is a spurious claim. The Chamber arrives at this 3-million figure by counting all of the businesses that are members of state and local chambers. These local groups, however, are independent organizations. Many pay a few hundreds dollars a year to affiliate with the U. S. Chamber in order to take advantage of discounts and other programs. But they have no say over the national group's political activities, its lobbying or endorsements—and many, we are now learning, in fact disagree with its views.
IDEA CORNER: Scrip/Gift Card Programs Boost Schools and Indy Biz!
A scrip/gift card program can be a great way to support local schools and strengthen the position of indy businesses. Schools purchase gift cards from participating IBA businesses at 10% discount and raise money by selling the cards at face value in the community. Then the money raised can be used for extracurricular activities.
Supporting local businesses and local schools helps everyone - and means we don't have to buy wrapping paper and chocolate bars (unless we want to!!!). Alliances such as the Corvallis (OR) Independent Business Alliance are using this model as we speak!
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